Join Mass Communication Course @ St Aloysius College

{23 May. 2012.} 01  April 2011. Application for post graduate / Masters program in  Mass Communication will be available from mid-May. Please visit, download, print, & fill up, and send your application with a DD to the Principal. See the post on 21 May.

The program includes specialisations in the second year.

Has a good rapport with the industry. Our students have done their internships at NDTV, CNN-IBN, Aaj Tak, Headlines Today, News X, etc. Besides The Hindu, Times of India, Indian Express, Deccan Herald, and many more. All of our students are now well placed.

The Department has an MoU with local TV Channels for producing  student-news bulletins and broadcast every week!  Lab journals, daily practice journals, weekly journals,  film production assignments, etc.  National level workshops and seminars to train students in organisation and also get first hand media experience.

A television studio, Community Radio SARANG 107.8FM, and computer lab, and well equipped resident and visiting faculty, at student service.

20 April. Application forms will be put on the college website ( and also on You could simply download and send it with a DD  for Rs. 350/- addressed to the Principal, St Aloysius College, Mangalore – 575003.  OK?
One more thing: There is NO entrance test/ interview for Mass Communication course, though initially it was announced.

For more details, visit:
Any clarification? Contact Yours Truly @ 0-9448-5464-25.


Continue reading

‘780 languages spoken in India, 250 died out in last 50 years’


16th July 2013 08:11 PM

While people in India presently speak in 780 different languages, the country has lost nearly 250 languages in the last 50 years, an expert said here Tuesday.

The People’s Linguistic Survey of India (PLSI) has completed a comprehensive linguistic survey  Continue reading

SAC Results Oct 2012

2 Dec 2012. Hello guys! Sorry, there has been some activity by you on this blog, and very specially a lot of it on, looking for the results of under graduation (UG) examinations held in October 2012.  And hardly any activity from me, on these blogs, specially regarding st aloysius college (SAC) matters.

Sadly, the admin of this blog is abroad, and has no access to the results directly.  Usually the College Registrar used to forward the results or any important news to me instantly, or I used to remind till they came in! Thus, students were served in their needs, even if on unofficial channels! And it worked so well, when (and often) the official channels failed!

But this time, the arrangement in students’ favour has not happened. Unfortunately and predictably, the college website -as usual- is not accessible.

That should make it clear that this blog is not the official channel of the College – neither representing nor supported by it. Neither is it a mouthpiece of the Department of Mass Communication, for which it has worked to promote. It is one man’s passion to use modern technologies in education, and to better serve students.

I plead helpless!

Good wishes!

Post Graduate Classes to Begin Next Week

04 July. New semester for the new academic year is about to begin. Mass Communication & Media Studies students, who are in their long internship, will rejoin on 09 July 2012, Monday. The freshers -1st semester students- of MCMS (and other programs) will join on 16 July 2012.

A warm welcome to you all to a new, exciting academic, fun-filled year.

Admissions to St Aloysius College Mangalore

21 May. There are quite a few queries on admissions to various study programs at St Aloysius College (Autonomous), Mangalore.

For various Under Graduate (UG or Degree) courses like B.A., B.Com, BBM, B.Sc., BSW, and BCA, admissions commence on the next day of Karnataka PUC results. This year Karnataka II PUC results will be declared on 23 May. Admissions to SAC degree programmes begin on 24 May.

Admissions procedure is simple: please buy an application from the College office, fill it in with your photocopied marks cards (it could be prelims marks, if results are not declared or would be delayed) and submit it to the office AS SOON AS POSSIBLE! Dont wait for your results. OK? After that you may come with your PUC / 12th standard marks cards and check the progress of your application.

Please remember that there are no agents or middlemen who can get an admission for you. If anyone comes forward to “help” you for a fee, please contact “0824-2449-703” or 0824-2449-706. The latter number is residence; please tell that you have a complaint and tell the person.

You may mail me too at richiersj[at]yahoo[dot]com.

You will have PESOSNALLY come to the college office and meet the principal and do your admissions. Personally.

Want to study MCMS or Master of Communication and Media Studies? :-

For PG or post graduate programmes admissions have already begun. For your Master in Communication and Media Studies (Mass Communication/ Journalism/ M.S. Communication) admissions, you may directly download the application from the net or

Fill it in with relevant details, even if you have not got your results from UG final year, and send/ submit it with a DD for Rs. 350/- drawn in favour of Principal, St Aloysius College, payable at Mangalore.

Minimum eligibility is 45% for general category; SC/STs 40%.

ANY subject/ discipline  in UG from a recognized university. The subjects studied for your degree/ undergraduate study is no bar.

Classes begin on 16 July 2012.

You are most welcome.

For more information, you may contact me at my email richiersj[at]yahoo [dot] com.

Shooting Stars 2012

The national level student short filmaking competition, “Shooting Stars” is back!

The department of Journalism of St Aloysius College is organizing the event and invites entries from students of both undergraduate and postgraduate programs of any discipline. The following are the basic guidelines.

Watch this space for further updates


1. Your entry can be either a short documentary film or a short fiction

2. It can be based on ANY THEME.

3. The movie should not exceed 10 minutes

4. Vulgarity, obscenity or glorification of violence will not be entertained

5. Short films can be in any language. Films other than in English language should have English sub-titles.

6. Konkani films will have a separate category.

7. Technical crew of the film shall not exceed members (the main team; assistants and artists can be any number)

8. THREE DVD copies of each film should be sent to the organisers by courier.

9. Last date to reach your entry: 2 January 2012

10. There are  two CASH PRIZES for the BEST FILM in general category and BEST KONKANI FILM

11.  The crew of the films selected for the final round will be notified by email/ phone before the festival

12. A “Bonafide letter” duly signed by the head of the institution, certifying the names of participating crew as the students of the particular college/ university/ department should be sent along with the entries.

For further details contact:

Ms. Bhavya Shetty                                               09738101125

Alok Agasanakatte                                               08553215926

Fasila Hanif                                                             08792637141

India lost for words 20 years after its 1991 reforms

By John Elliot

NEW DELHI, July 23, 2011

Twenty years ago tonight, three top Indian officials burned the midnight oil tearing up old import controls and preparing a package of economic reforms that would slowly lead to the booming India that is widely admired today, with growth of 8-9%, 300-350m people enjoying the benefits of a consumer economy, and businessmen operating internationally.
But India seems to be in no mood to celebrate that momentous event, just as it wasn’t at India’s 50th anniversary of independence in 1997 when the feeling was downbeat. People then were unsure of what to celebrate, since so little had been achieved in terms of economic development, care for the poor and industrial efficiency since the British left in 1947.

Manmohan Singh and Narasimha Rao, early 1990s

Ten years later, that had changed because of the economic boom of the intervening years. But the 1997 mood is now back again. People are aware that, despite all the economic and business successes, and 800m people are still desperately poor and under-nourished and with poor access to clean water and health and education services. Public infrastructure and services are crumbling, national security and defence preparedness is woefully inadequate, and governance is sliding into a greedy, corrupt and inefficient abyss with no bottom in sight.
No 20-year celebrations or major events have been planned, though the Confederation of Indian Industry is next week beginning to pull together some conferences to examine what has been achieved and look ahead. Apart from occasional references to the reforms by prime minister Manmohan Singh, the government is mostly silent – possibly, one frustrated leading economist suggested to me, because Sonia Gandhi, leader of the coalition, and her son and heir Rahul, do not favour tough reforms. A National Advisory Council (NAC) that she heads is populated by soft liberals who prefer expensive and often wasteful pro-poor aid schemes.
Finance minister Pranab Mukherjee has been briefing journalists this week on what he sees as signs of success (more pending than completed), though this has received a mixed reaction, including a damning piece on the Wall Street Journal’s India web page that lists what has not been done.
Yesterday, in an apparently desperate effort to show some signs of activity, the government approved a $7.2bn investment by BP in Mukesh Ambani’s Reliance Industries’ (RIL) oil and gas business, and moved a little closer approving contentious foreign direct investment in general retail stores.
But that was offset by a cover story in today’s India Today weekly news magazine  (below)headedIndia goes global as government chokes economy – an over-stated reference to Indian companies’ big investments abroad at a time when Indian projects are being slowed down by government controls (often justifiably, in order to follow environmental regulations). Listed there are the mass of bills on land, mining, pension funds, banking, insurance, tax codes that India’s unruly and protest-prone parliament has failed to pass in recent sessions
Popular contrasts of India’s elephant and China’s tiger economies are being trotted out in various articles and studies, as they have been for 20 years. When this blog was created by Fortune magazine, it already had a China blog called Chasing the Dragon, so I was asked to ride the elephant.
But the contrast is simplistic because India has its tiger industries such as information technology (IT), autos, pharma, and mobile telecoms that have been spurred by entrepreneurial drive and technological change. There are also rapidly industrialising states – notably Gujarat and Tamil Nadu (despite its political corruption). These are taking the place of India’s earlier internationally lauded cities, Bangalore and Hyderabad, the capitals of Karnataka and Andhra Pradesh that have been swamped by the greed and corruption of politicians and businessmen in areas such as land acquisition, mining and real estate. (The Karnataka chief minister is this week accused of facilitating multi-million dollar illegal mining).

India’s blundering elephant is the government establishment that has refused over the past 20 years to change the way that the country is run. The July 1991 reforms removed trade and industrial licensing controls and opened India up to foreign investment, but this whittling-down of the government’s role has not been followed through.
The government still controls the mostly unreformed banking and defence sectors as well as the vast array of public sector industries and, in various ways, land useage and licensing, especially in the corrupt telecom sector. Such government controls skew development. As a simple example, with 70% of banking still government-owned, 20 banks have sought to please Pranab Mukherjeeby opening branches in his Jangipur (West Bengal) constituency, even though most do little business there. Banks did the same in Palaniappan Chidambaram’s constituency when he was finance minister.
The reforms that were announced in a budget speech on July 24, 1991 by Manmohan Singh, then the finance minister, had been ordered by Narasimha Rao, the prime minister, who a  month earlier had formed a new government in the midst of a critical foreign exchange crisis. Singh had already devalued the rupee in two stages and dramatically flown 47 tonnes of gold to the Bank of England to cover a desperately needed bridging loan. The July 24 reforms had prepared along with Chidambaram, now home minister and then commerce minister, and Montek Singh Alhuwalia, then commerce secretary, who now runs the Planning Commission.
The road to reforms had begun at least a decade earlier when, towards the end of her prime ministership, Indira Gandhi started to decontrol cement prices (1982) and commissioned L.K.Jha, a veteran bureaucrat, to loosen many of India’s tough economic controls that he had helped put in place. This trend was continued by Rajiv Gandhi when he was prime minister in the mid-1980s, but he faced too much opposition to make much progress, as did Narasimha Rao and Manmohan Singh by 1994, when Rao became politically nervous and slowed progress.
No reforming zeal
Singh did not demur about that slowdown. Despite his image as the “architect” of the 1991 reforms, he has never been an enthusiastic liberaliser, and India has not been subject to the sort of reforming zeal and leadership shown by Margaret Thatcher in the UK ten years earlier. But the Soviet Union, which had always supported India, had just collapsed, economic reforms had begun in China – and then the financial crisis made instant action essential.
Singh however was always – and still is – more worried about the effects of change on the poor, as he used to tell me in the 1980s, when he was the Governor of the Reserve Bank of India and I was the Financial Times’ Delhi correspondent. Later he told Gurcharan Das, for India Unbound(published in 2000), that India had “the right pace of reform and a faster pace might have led to chaos”. He has also never been in favour of wide-ranging privatisation – inexplicably telling Das: “You don’t strangulate a child to whom you have given birth”. And he favours pro-poor and politically useful employment schemes that the current government and Sonia Gandhi’s NAC advocate, even though they are often corruptly and wastefully administered. “Growth was not enough. We had to attack poverty directly through employment schemes,” he told Das.
When the Sonia Gandhi and Manmohan Singh led United Progressive Alliance (UPA) came to power in 2004, reforms were initially held back by Communist-led Left Front that supported the government. Since the 2009 general election, many reforms have been blocked by the disproportionate power of other coalition partners that have 20 or fewer MPs out of the coalition’s total of 262.
The main problem however is that Sonia Gandhi is not a firm enough believer in reforms to push Singh and his government into a tougher line. Consequently, a raft of reforms have been delayed including divestments of stakes in public sector businesses, increasing FDI in various sector such as defence, insurance and retail, and – most important of all – curbing subsidies
Energy, water and urbanisation
Montek Singh Ahluwalia, whose Planning Commission is currently finalising a new five-year plan to start next year, recently argued in a lecture to the ICRIER policy think tank that there is too much public focus on FDI and divestments as the touchstones of liberalisation achievements. The focus for future should, he said, be on three urgent areas that would otherwise block economic progress.
One was the use of energy, with India importing 80% of its oil, and with coal prices and the need for imports rising. Next came water, whose supply (unlike energy) could not be increased despite current inadequate polluted supplies and growing demand. Third was urbanisation, with only 150m of 300m people currently in urban areas receiving adequate municipal services, while another 300m expected to arrive in cities within 20 years.
These areas need changes of approach and implementation by the central government, and even more by state governments, that have eluded India for the past 20 years.
Expanding and controlling energy and water supplies means, Ahluwalia says, that states must accept realistic pricing so that users pay – both in order to finance development and to curb unnecessary useage. That however is the same sort of problem as subsidies for the poor, which no government has dared cut.
Coping with urbanisation – and the use of land – needs new laws and regulations at both central and state level to avoid the corruption and crony capitalism that is currently evident across the country at all levels.
Basic reforms in governance are needed – the scale of the problem is illustrated by 150 out of 542 seats in the 12009 general election being won by politicians with criminal records and by the daily spate of corruption stories involving politicians and bureaucrats that daily fill the newspapers.
It is hard to see how India can tackle these issues, given that it has failed to do since 1991. People who are well off will of course do better, and the 300-350m people now enjoying varying levels of consumerism will increase in number and satisfaction. Companies will become more profitable and will become more internationally active. But social tensions will increase, with growing battles over the use of land and other scarce resources, and it will take major reforms to reverse the trend of bad governance and corruption.
It is an irony that, though the past 20 years began and now end with Manmohan Singh, he was neither in charge at the beginning, nor is he at the end. That is not a  criticism, but in the early 1990s he could only do what he did courtesy of Narasimha Rao, and now he cannot do what he doesn’t do courtesy of Sonia Gandhi and the UPA’s coalition partners. Something surely needs to change.

Are DISPLAY advertisements dominating CLASSIFIED ones?

                                                  Are DISPLAY advertisements dominating CLASSIFIED ones?
                                                                                                                                                                           By Prachi Srivastava

Thursday, July 21, 2011 

Newspaper, as an advertising medium is trusted since ages. Even today, after all technological inventions and innovations, even after the advent of mobile and internet playing a medium to deliver news, many people start their day with a cup of tea and newspaper. Newspaper is widely preferred mainly for the reach it has and also its ability to reach different target audiences. Brands still rely on newspapers because they can reach out to their target audiences.

Newspaper advertising has been explored with time. There have been display advertisements for many brands like cars, shampoo, and soap etc. classified advertisements for companies like BPOs, matrimonial, gym. There have been innovations like that of Volkwagen which had a talk machine in TOI that created a great publicity of the brand. Newspapers have also been having shampoo sachets, or small oil bottle etc attached to them creating a different recognition for the brand as such innovations attract the readers faster than normal display or classified advertisements. Also, the innovative print advertisements are spread through word of mouth and appreciated by many.

Typically newspaper display ads and are caused by larger business establishments with larger advertising spends. Display ads include retail/branding, public announcements, tender,public notice, education admission notices, UFR, special appointment Supplements etc. For Personal/ Individual Requirements such as selling Property, Automobiles, Change of Name newspaper classified ads are more optimally suited.

Display advertisements have texts, logos, graphics, and other forms of informational items that not only inform the readers about the brand but also create a longer impact than classified advertisement. Display generally appears on the same page where the editorial content is present or many times it is also present as a full page advertisement creating a greater significance and recognition for the brand. Whereas, classified advertisements generally appear in distinct section, based on their ad category in a designated newspaper classified pullout. The classified pages were traditionally text-only, and available in a limited selection of typefaces. Classified ads can either be normal classified texts or classified display ads. Classified display Ads are cheaper than regular display ads – and appear in smaller width sizes in the classified columns.

Classified ads are great at generating inquiries. Not only are these inquiries potential customers, but they also are a nice start to a mailing list that you can contact regarding future offers! Display ads on the other hand can give the information needed to make a sale straight from the page. Display ads allow you to describe your product or service, explain how to order and ideally make the sale. Display advertising is great for products that are visual and can be shown in use. People like to see what they are buying, so when possible, show them! Classified advertisements are simple helping people to search jobs too. But with time are the display advertisements dominating classified ones?

Sanjeev Gupta, MD, Global Advertisesrs, “I feel classified ads needs to be more attractive than just informational. They are traditionally text-only! All these ads look similar! Whereas, newspaper display ads have enough scope and space to be out-of-the box as well as creative. So I believe unless some drastic and interesting changes are not incorporated to classified display format, the format will become redundant”.

Pratap Bose, COO-Mudra Group, CEO-Mudra Max says “Classifieds are important for what they stand for. Display ads are there for a different purpose. If you are a print newspaper, display advertisements are always more than classifieds and this trend is not only in India but across the world and this will never change”.